We know you’re thinking it … what does aftcra stand for? We get asked this question regularly since aftcra seems like a random jumble of words. But we promise you that we didn’t just throw down our scrabble hand and go with it; the name aftcra actually has meaning behind it.
We’ve heard quite a variety of interpretations from you – everything from “American Crafts” to “Americans for the Crafting Resources in America”. You have shared some creative answers – and we love it! But, we won’t keep you waiting anymore. Here’s the quick story behind the name, aftcra, and what aftcra stand for.
It all started in 2010 when the concept of the business for aftcra was born (a whole ‘nother story). The four aftcra co-founders were throwing around names (many too embarrassing to mention). During the brainstorming session one of aftcra’s co-founders shouted “aftcra”. We joked about the name “aftcra”, but after a few days we found ourselves still thinking about the meaning and directly correlation to our handmade marketplace. The name, aftcra, had the feel of fun and funky that we were going for. We were searching for a name that would fit both our brand and what we were trying to achieve. We wanted the name to be something intriguing but also have meaning.
So, what DOES aftcra stand for? aftcra is an anagram for “a craft”. We wanted a name that highlighted the skill needed to make beautiful, handcrafted pieces as our artists are nothing short of incredibly talented individuals! So, aftcra seemed to be the perfect fit to us.
We know that aftcra is a new name, and it may not be in your current vocabulary, but we think it will be soon.
Until next time,