This evening the aftcra team learned about Etsy and their plans for an upcoming IPO. Etsys IPO will be a major move for the company as they become a public organization. Etsys IPO will also be a great opportunity to shine light on the growing craft marketplaces and the millions of talented artisans that make up the industry. It will also mean major changes at Etsy, which could be challenging for Etsy’s current and future artisans.
One of the biggest changes at Etsy occurred in October of 2013, when Etsy made adjustments to their handmade guidelines, permitting manufactured pieces to be sold in the marketplace alongside small crafters. This move has left many Etsy artisans frustrated with the influx of manufactured goods, crowding the marketplace, and hurting their search rankings and sales. Several Etsy sellers have stated that their 2014 holidays sales were drastically down over 2013, leaving them to consider alternative marketplaces. The decision to allow manufactured products was one to improve Etsy’s revenue, but it affected Etsy artisans detrimentally. At aftcra, we have made the commitment to only sell handmade items on aftcra that are made in America. We will never sell manufactured goods and regularly review products to ensure that they fit aftcra’s handmade standards.
aftcra is the newest handmade marketplace, but we are a privately-owned (and family-owned) business who ensures that our users are our number one priority. As we’ve shared in the past, the only influencers of aftcra are our American handmade community. We allow for open feedback from the aftcra community so all artisan’s and shopper’s needs are being heard and met. For any artists looking for an alternative handmade marketplace, we’d love to work with you.
Cheers to you and a truly exciting 2015.
Co-Founder and President, aftcra