Get Real!

So the title is a little tribute to our Co-Founder, Erica, as this is one of her favorite sayings. But in all seriousness, I think she’s on to something.

 In a globalized world full of mass markets and instant gratification, it has become increasingly challenging to be truly unique. It’s an interesting paradox really; while we live in a time where self expression is encouraged, and even applauded, it is difficult to really stand out.

 

At aftcra, we thrive on challenges like this because it forces us to be purposeful. The challenge to stand out is especially important because we live in amazing country where the freedom for individual expression is foundation of our existence. Plus, we think your pretty cool and deserve some credit for it!

 

So how do you stand out? Here’s a few helpful tips:

1) Create a personal brand.

Think of some of your favorite brands and values they represent. Now think about the values and mission you have in your own life. Note how you would like to be seen and live by it…be your own brand.

 

2) Stick with a style.

Don’t try to be everything all at once. Stick with a style that makes you feel inspired and stimulated. Whether you’re classically elegant or a modern trend setter be true to yourself. This is how you will establish an identity that stands out rather than blending with the masses.

 

3) Shop aftcra.com.

Ever buy something because it’s close enough to what you wanted only to have remorse later because you don’t really love it? We guarantee that won’t be the case with the products offered on our site. Our products are uniquely handcrafted by artisans that know how to stand out!

 

Have your own tips on how to get real and stand out? We’d love to hear them so please share!

 

Keep it real!

Liesl, Co-Founder

2 thoughts on “Get Real!

  1. I enjoyed your blog – it is a challenge to find a Style in a market where everything is mass produced. Aftcra definitely helps one to think more creatively. It is available to provide a choice of items that are not mass produced. Thanks for that!
    JB

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