Get Real!

So the title is a little tribute to our Co-Founder, Erica, as this is one of her favorite sayings. But in all seriousness, I think she’s on to something.

 In a globalized world full of mass markets and instant gratification, it has become increasingly challenging to be truly unique. It’s an interesting paradox really; while we live in a time where self expression is encouraged, and even applauded, it is difficult to really stand out.


At aftcra, we thrive on challenges like this because it forces us to be purposeful. The challenge to stand out is especially important because we live in amazing country where the freedom for individual expression is foundation of our existence. Plus, we think your pretty cool and deserve some credit for it!


So how do you stand out? Here’s a few helpful tips:

1) Create a personal brand.

Think of some of your favorite brands and values they represent. Now think about the values and mission you have in your own life. Note how you would like to be seen and live by it…be your own brand.


2) Stick with a style.

Don’t try to be everything all at once. Stick with a style that makes you feel inspired and stimulated. Whether you’re classically elegant or a modern trend setter be true to yourself. This is how you will establish an identity that stands out rather than blending with the masses.


3) Shop

Ever buy something because it’s close enough to what you wanted only to have remorse later because you don’t really love it? We guarantee that won’t be the case with the products offered on our site. Our products are uniquely handcrafted by artisans that know how to stand out!


Have your own tips on how to get real and stand out? We’d love to hear them so please share!


Keep it real!

Liesl, Co-Founder

What does aftcra stand for?

What does aftcra stand for?


We know you’re thinking it … what does aftcra stand for? We get asked this question regularly since aftcra seems like a random jumble of words. But we promise you that we didn’t just throw down our scrabble hand and go with it; the name aftcra actually has meaning behind it.

We’ve heard quite a variety of interpretations from you – everything from “American Crafts” to “Americans for the Crafting Resources in America”. You have shared some creative answers – and we love it! But, we won’t keep you waiting anymore. Here’s the quick story behind the name, aftcra, and what aftcra stand for.


It all started in 2010 when the concept of the business for aftcra was born (a whole ‘nother story). The four aftcra co-founders were throwing around names (many too embarrassing to mention). During the brainstorming session one of aftcra’s co-founders shouted “aftcra”. We joked about the name “aftcra”, but after a few days we found ourselves still thinking about the meaning and directly correlation to our handmade marketplace. The name, aftcra, had the feel of fun and funky that we were going for. We were searching for a name that would fit both our brand and what we were trying to achieve. We wanted the name to be something intriguing but also have meaning.

So, what DOES aftcra stand for? aftcra is an anagram for “a craft”. We wanted a name that highlighted the skill needed to make beautiful, handcrafted pieces as our artists are nothing short of incredibly talented individuals! So, aftcra seemed to be the perfect fit to us.

We know that aftcra is a new name, and it may not be in your current vocabulary, but we think it will be soon.

Until next time,